【Week 5】VR虛擬實境

Samsung's Best Proof that It's Serious About VR? Mark Zuckerberg.

by Andrew Nusca  FEBRUARY 22, 2016, 10:33 AM EST

Zuckerberg has been to Mobile World Congress before, a sign of how serious Facebook is about the mobile device. And to be fair, he was in Barcelona to deliver a conference keynote the following day. But the context of his appearance—to push virtual-reality technology and his company’s partnership with Samsung for its Gear VR headset, which is powered by software made by Oculus VR, the outfit Facebook purchased for $2 billion in 2014—shows how serious Facebook is about its acquisition.

Facebook could have dispatched Oculus VR CEO Brendan Iribe if it wanted less of a visible connection between Facebook and Samsung. It could have let Zuckerberg discuss the Samsung partnership during his scheduled keynote, without taking to Samsung’s stage. It could have resisted entirely.

But the message was clear. Both companies are dead serious about VR, a market estimated to be worth $70 billion by 2020, according to estimates by market researcher TrendForce. They need each other—one for its global hardware prowess, the other for its worldwide software excellence—to see it through.

On the screen behind Zuckerberg, the projection read: “The next platform.” It wasn’t necessary—his presence was clear enough.

Excerpt from: http://fortune.com/2016/02/22/samsung-facebook-vr/

Structure of the lead:

Who: Mark Zuckerberg

What: push VR technology and his company’s partnership with Samsung

When: February 22, 2016

Where: Mobile World Congress in Barcelona

How: Not given

Why: Not given

Key Words:

proof (n.)證明

mobile device (n.)行動裝置

partnership (n.)合作關係

headset (n.)頭戴式裝置

acquisition (n.)獲得

dispatch (v.)派遣

prowess (n.)實力

see it through (n.)使之順利通過