Samsung's Best Proof that It's Serious About VR? Mark Zuckerberg.
by Andrew Nusca FEBRUARY 22, 2016, 10:33 AM EST
Zuckerberg has been to Mobile World Congress before, a
sign of how serious Facebook is about the mobile device. And to be fair, he was
in Barcelona to
deliver a conference keynote the following day. But the context of his
appearance—to push virtual-reality technology and his company’s partnership
with Samsung for its Gear VR headset, which is powered by software made by
Oculus VR, the outfit Facebook purchased for $2 billion in 2014—shows how
serious Facebook is about its acquisition.
Facebook could have dispatched Oculus VR CEO Brendan
Iribe if it wanted less of a visible connection between Facebook and Samsung.
It could have let Zuckerberg discuss the Samsung partnership during his
scheduled keynote, without taking to Samsung’s stage. It could have resisted
entirely.
But the message was clear. Both companies are dead
serious about VR, a market estimated to be worth $70 billion by 2020, according
to estimates by market researcher TrendForce. They need each other—one for its
global hardware prowess, the other for its worldwide software excellence—to see
it through.
On the screen behind Zuckerberg, the
projection read: “The next platform.” It wasn’t necessary—his presence was
clear enough.
Structure
of the lead:
Who: Mark Zuckerberg
What: push VR
technology and his company’s partnership with Samsung
When: February 22, 2016
Where: Mobile World Congress in Barcelona
How: Not given
Why: Not given
Key
Words:
proof (n.)證明
mobile
device (n.)行動裝置
partnership (n.)合作關係
headset (n.)頭戴式裝置
acquisition (n.)獲得
dispatch (v.)派遣
prowess (n.)實力
see it
through (n.)使之順利通過
I think Mark Zuckerberg is an amazing guy. Few years ago he founded Facebook, which is a popular social networking websit. And now, he collaborate with Samsung company in VR market. I expect that they will create great invention in the future.
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